Pay-Per-Click Advertising
As a professional pay-per-click (PPC) advertiser, I specialize in creating and managing online advertising campaigns that drive targeted traffic to websites, increase brand visibility, and maximize return on investment (ROI) for my clients. My responsibilities encompass various stages of the PPC process, including strategy development, campaign creation, optimization, and performance analysis.
Professional Achievements
- Increased client conversion rates by 40% through strategic keyword optimization and ad copy enhancements.
- Developed and implemented a PPC strategy for a major client that resulted in a 50% reduction in cost-per-acquisition (CPA) while increasing lead volume by 60%.
- Successfully managed PPC campaigns with monthly budgets exceeding $10,000, achieving an average ROI of 300%.