Author: Cynthia Adediran

Introduction: Why Email Is Still Your Highest-Converting Channel Despite the rise of social media, PPC, and AI-driven automation, email marketing remains one of the most powerful digital marketing tools. With a return on investment (ROI) of up to £36 for...

Introduction: Why Conversion-Driven PPC Matters Pay-per-click (PPC) advertising remains one of the most powerful tools in a marketer’s arsenal. Whether you’re targeting buyers through Google Search, YouTube, or social platforms like Meta and LinkedIn, PPC delivers instant visibility and measurable...

In the rapidly evolving digital landscape, businesses that thrive aren’t just focusing on one channel or tactic they’re thinking holistically. A full-funnel digital marketing strategy is key to nurturing customers at every stage of their journey, from first touch to...