I had the opportunity of installing and fully customizing the PHP website script for the company. I also managed their SEO efforts, Email campaigns, and Social Media Ads which increased their online traffic and conversions by 200% in one year.
Category
Web Design, SEO, Email Marketing and SMM
Start Date
August 2019
End Date
June 2022
Project Description
At Book24.ng, I was responsible for installing and fully customizing the PHP website script, managing SEO efforts, overseeing email campaigns, and running social media ads. My comprehensive approach significantly boosted the company's online presence and conversions.
THE STORY
Book24.ng, an emerging online travel and entertainment booking solution, needed a robust and user-friendly website to cater to its growing customer base. They also required a strategic marketing plan to enhance their online visibility and drive sales. I was brought on board to execute these tasks, leveraging my technical and marketing expertise to transform their digital landscape.
MY APPROACH
:
- Website Development:
- Installation and Customization: Installed the PHP website script and customized it to meet Book24.ng’s specific requirements, ensuring a seamless user experience and optimal functionality.
- User Interface Design: Enhanced the UI/UX to make the website visually appealing and easy to navigate, improving user engagement and retention.
SEO Management:
- Keyword Research: Conducted extensive keyword research to identify high-performing keywords relevant to the online bookstore industry.
- On-Page Optimization: Implemented on-page SEO strategies, including meta tag optimization, content creation, and internal linking, to improve search engine rankings.
- Off-Page Optimization: Executed off-page SEO techniques, such as backlink building and social bookmarking, to increase domain authority and drive organic traffic.
Email Campaigns:
- Segmentation and Personalization: Developed segmented email lists to deliver personalized content to different customer groups, enhancing engagement and conversion rates.
- Automated Sequences: Set up automated email sequences for promotions, newsletters, and transactional emails, ensuring consistent and timely communication with customers.
- Performance Analysis: Monitored and analyzed email campaign performance, making data-driven adjustments to optimize open rates, click-through rates, and conversions.
Social Media Advertising:
- Targeted Ad Campaigns: Created and managed targeted social media ad campaigns on platforms like Facebook, Instagram, and Twitter, reaching the desired audience effectively.
- Ad Optimization: Continuously optimized ad creatives, targeting parameters, and budgets to maximize ROI.
- Engagement Strategies: Implemented strategies to boost social media engagement, including interactive content and community management.
RESULT
- Traffic and Conversions: Increased Book24.ng’s online traffic and conversions by 200% within one year.
- Customer Engagement: Enhanced customer engagement through personalized email campaigns and targeted social media ads.
- Search Visibility: Improved search engine rankings, resulting in higher organic traffic and brand visibility.