Classy & Graceful Events is an Events decoration and Rentals company in Calgary, Canada.
Category
Web Design, SEO
Start Date
June, 2023
End Date
Dec, 2023
Project Description
At Classy & Graceful Events, a premier events decoration and rentals company in Canada, I was responsible for designing their business website and implementing SEO strategies. My role was crucial in enhancing their online presence and driving more traffic to their site.
THE STORY
In June 2023, I joined Classy & Graceful Events with the objective of revamping their online image. The company aimed to showcase its elegant event decorations and rental services more effectively. I embarked on creating a professional and visually appealing website while ensuring it was optimized for search engines to attract potential clients.
MY APPROACH
Website Design:
- Developed a sophisticated and user-friendly website that reflected the company's brand identity.
- Included high-quality images, detailed service descriptions, and client testimonials to highlight the company's offerings.
- Ensured the website was mobile-responsive and optimized for fast loading times to enhance user experience.
SEO Specialist:
- Conducted keyword research to identify relevant terms potential clients might use when searching for event decoration and rental services.
- Implemented on-page SEO strategies, including meta tags, alt texts, and internal linking, to improve search engine rankings.
- Created SEO-optimized content, such as blog posts and service pages, to increase the website’s visibility and attract organic traffic.
RESULT
Website Design:
- Delivered a polished and professional website that significantly improved user engagement and retention.
- Enhanced the website’s visual appeal, resulting in positive feedback from clients and an increase in inquiries and bookings.
SEO:
- Achieved higher search engine rankings for key terms related to event decoration and rentals, resulting in increased organic traffic.
- Improved online visibility led to a substantial rise in new client leads and business opportunities.