Full-service digital marketing and advertising agency dedicated to propelling businesses forward in the digital realm.
Category
Web Design, PPC Ads, SEO, Email Marketing, SMM, Video Editing
Client
Start Date
April, 2023
End Date
July, 2024
Project Description
During my tenure at Diixa Digital, I managed various client services, focusing on web design, SEO, PPC advertising, email marketing, and social media marketing. My role involved creating and executing comprehensive digital marketing strategies to help clients achieve their business objectives.
THE STORY
When I joined Diixa Digital in April 2023, I brought a diverse skill set that allowed me to manage multiple facets of digital marketing for various clients. My journey began with understanding the specific needs and goals of each client. I tailored your approach to ensure that each campaign was personalized and effective, aiming to boost brand visibility, engagement, and conversions.
MY APPROACH
Web Design: I designed and developed responsive, user-friendly websites that aligned with the clients' branding and business objectives. This involved UI/UX design, coding, and optimizing sites for speed and mobile compatibility.
SEO Specialist: I conducted keyword research, on-page and off-page SEO, and technical SEO audits to improve organic search rankings. I also created SEO-optimized content and built high-quality backlinks.
PPC Advertiser: I managed PPC campaigns on platforms like Google Ads and social media channels. This included keyword bidding, ad creation, A/B testing, and performance analysis to maximize ROI.
Email Marketing: I crafted and executed email marketing campaigns to nurture leads and drive conversions. This involved segmenting email lists, creating engaging email content, and analyzing campaign performance.
Social Media Marketing: I developed and implemented social media strategies to increase brand awareness and engagement. This included content creation, scheduling, community management, and analytics.
RESULT
- Web Design: Enhanced user experience and reduced bounce rates, leading to increased time spent on clients' websites.
- SEO: Significant improvements in search engine rankings and organic traffic, resulting in higher visibility and brand authority.
- PPC: Achieved higher click-through rates (CTR) and conversion rates, reducing cost-per-click (CPC) and increasing overall ad performance.
- Email Marketing: Higher open and click-through rates, improved customer retention, and increased sales through targeted email campaigns.
- Social Media Marketing: Increased followers, engagement, and brand loyalty across various social media platforms.