A charity foundation dedicated to three key pillars that form the foundation of sustainable community development through quality healthcare, education, youth and women empowerment.
Category
Web Design, SEO, Email Marketing
Client
Start Date
Jan, 2023
End Date
June, 2023
Project Description
At TACA Foundation, my responsibilities included website design, email marketing, and SEO, all aimed at enhancing the foundation's online presence and engagement.
THE STORY
In January 2023, I joined TACA Foundation with a mission to strengthen its digital footprint. With a clear understanding of the foundation’s goals and values, I embarked on creating a cohesive digital strategy that would resonate with its audience and support its mission of community development.
MY APPROACH
Website Design:
- I redesigned the foundation’s website to be more user-friendly, visually appealing, and mobile-responsive.
- Ensured the website effectively communicated the foundation’s mission, showcased its projects, and facilitated donations.
- Integrated features like an events calendar, blog, and multimedia content to keep visitors informed and engaged.
SEO Specialist:
- Conducted comprehensive keyword research relevant to the foundation's initiatives.
- Implemented on-page and off-page SEO strategies to enhance the website’s visibility on search engines.
- Created SEO-optimized content that highlighted the foundation’s projects and success stories.
Email Marketing:
- Developed targeted email campaigns to keep donors, volunteers, and supporters informed about ongoing projects and upcoming events.
- Segmented email lists to deliver personalized content and appeals to different supporter groups.
- Utilized analytics to track email performance and optimize future campaigns for better engagement.
RESULT
Website Design:
- Achieved a more intuitive and engaging website, resulting in longer visitor sessions and lower bounce rates.
- Increased online donations and volunteer sign-ups due to improved website functionality and user experience.
SEO:
- Boosted organic traffic to the website through improved search engine rankings.
- Increased visibility for key initiatives, resulting in greater awareness and support for the foundation’s projects.
Email Marketing:
- Enhanced email open and click-through rates, leading to more effective communication with the foundation’s audience.
- Strengthened relationships with donors and volunteers through personalized and impactful email content.